Why is the box my phone came in talking to me?

I really hope NFC picks up here in the US. I just sat my phone down on the box it came in (not thinking) and it said someone is sharing a web site with me. I had no idea where this was coming from but I said yes to view it. Turns out Nokia had a card in the box that was NFC enabled and it took me to their website where it showed their apps. How awesome is that, my phone was near a piece of paper and it sent information to my phone. We need this on cereal boxes, soup cans, and dry goods!

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